In a rapidly evolving EV market in 2020, the Renault Zoe topped the sales charts and surpassed the Tesla Model 3 to become Europe’s top-selling battery electric vehicle (BEV). Sales of the ID.3 from VW led to outstanding growth for the Volkswagen Group. The VW ID.3 was also the second best-selling car in Europe in December 2020.
European Passenger Car Market for 2020 :
There is currently a weak market environment in Europe. A report by Industry analyst JATO Dynamics shows that in the month of December for 27 European markets, there was a 3.8% decrease in new car sales down to 1.21 million.
The final result for the year gone by in 2020 has been the weakest since 1993-11.9 million (down 24 percent year-over-year). The lack of subsidies in crucial global markets would also pose a problem.
The demand for Gasoline & Diesel cars fell by 23 percent each. Meanwhile, Plug-Ins & pure electric vehicles observed sales of over 292,000 (up by over 271% year over year) closing a remarkable month. That’s a 24.1% market share.
The volume is around the same as that of diesel cars which currently stands at 24.7%. This is a major milestone for EV’s as its market share was a meager 6.3% back in December 2019.
EV Market in Europe for 2020 :
As far as sales of PHEVs & BEV’s were concerned, a total of 1.42 million units were sold last year (2020), representing an increase of 147 percent year-on-year.
EV’s, either PHEV’s or pure electric vehicles accounted for 12 percent of all vehicles sold in 23 EU countries. This includes sales in that of the Member States of the European Union. The United Kingdom, Switzerland, and Norway were also part of this study from Jato Dynamics.
This sharp increase in sales of electric vehicles has been driven by the increasing options of PHEVs and EVs. There is a need for carmakers to boost sales of low-emission automobiles in part to avoid EU emission fines.
Top 10 Best Selling BEV’s with Renault Zoe & Tesla Model 3 topping the charts :
The Renault Zoe city car helped lead the market for full BEVs, with a growth of 118 percent year-on-year. It sold 99,261 units in 2020. With this phenomenal number, the Zoe managed to overtake the top-selling BEV of 2019. The Tesla Model 3 sold 85,713 units, shows a decline of 9 percent year on year.
Volkswagen ID.3 was third on the list of best selling EVs :
With 56,118 examples sold, the new pure electric hatch-back from Volkswagen, the ID.3 is third on the list of best-sellers. This is despite the VW ID.3 coming to market only mid-way through last year.
In particular, the data from Jato shows that in December alone, the Volkswagen ID.3 was also the second strongest car overall in a broader market within the 27 European countries, with sales of 27,997 units during the month.
Only the VW Golf, which sold 30,073, surpassed the VW ID.3 in terms of sales. In order to minimize the chance of an EU fine for not complying with the annual CO2 emissions goals, Volkswagen strongly pushed sales of the VW ID.3 in December.
In 2020, Volkswagen AG made up for 25.2 percent of all BEVs that were sold in 23 big European regions, heralded by ID.3. The recently scrapped e-Golf and the Audi E-Tron were also featured in the top 10 selling BEVs along with the Volkswagen ID.3.
The success of the VW Group meant that it overtook Tesla to become Europe’s largest manufacturer of EVs, and the Renault-Nissan-Mitsubishi Consortium stepped up to the second place. While Tesla factored for 31 percent of all EV sales in 2019, it was only the third-highest with a market share of 13.3 percent in 2020.
Top 10 Best Selling PHEV’s in Europe 2020 :
The Mercedes-Benz A250e, meanwhile, with 29,427 sold, was the top-selling PHEV in 2020. Market share of the 2019 best-seller, the Mitsubishi Outlander decreased by 21 percent to 26,673 units, only closely ahead of the Volkswagen Passat PHEV and the Volvo XC40 T5 Recharge.
In conclusion, 2020 might have been a bad year overall for the industry with a slump in sales due to the pandemic. However, it was also the same year where we saw phenomenal growth in the EV market along with more and more manufacturers adding one, if not more EV products to their portfolio, and going forward, this trend is only set to continue and grow.