Ford EV | Bold Strategy – All-electric Range in Europe by 2030

Ford EV | Bold Strategy – All-electric Range in Europe by 2030

Ford EV Strategy 2030
Ford EV Strategy 2030

The Ford EV strategy in Europe is to electrify the entire range of its vehicles by 2030. On Wednesday, Ford announced a $1 billion investment in electrification for Europe, under which 100% of all its passenger car sales and two-thirds of its commercial auto sales by 2030 would be all-electric. 

Many automakers plan to switch to electric power, with several European countries imposing restrictions on the sale of new gasoline-powered vehicles. The announcement from Ford comes after manufacturers like Jaguar and Bentley declared the same. 

This is a viable strategy for zero-emission automobiles, beginning with the Mustang Mach-E and E-Transit models.


Ford EV outlook for Passenger & Commercial Vehicle Range over the Coming Decade :

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Range of passenger vehicles: 

  • By 2026 – All-electric or plug-in hybrid versions of all models.
  • By 2030 – 100 percent of sales are expected to be all-electric. 

Range of commercial vehicles: 

  • By 2024 – All-electric or plug-in hybrid versions of all models.
  • By 2030 –  Two-thirds of sales by 2030 are expected to be all-electric.

Ford previously stated its plans to engage at least $22 billion into EVs by 2025, nearly double the business’s original Ford EV investment plans.

Approximately $1 billion of the funds would improve Ford’s Cologne facility in Germany into a factory for electric vehicle production (the Cologne site currently makes the Fiesta model). 

A Euro-market electric vehicle premised on the Volkswagen MEB platform could likely be built in Cologne. Ford but has thus far been ambiguous on product plans for the European market. Close to 600,000 MEB vehicles are predicted to be bought by Ford over the coming years (nearly six years ), starting in 2023. 

Ford is also placing a bet on commercial EVs for the European market, like in the U. S., where the E-Transit van is expected to go on sale in the second half of this year. 

In September of last year (2020), Ford also reported building five EVs in Canada starting in 2025. $1.8 billion would be invested in the manufacturing facility in Oakville, Ontario, to transform it into EV production. 4Presently, in Mexico, Ford was putting together the Mustang Mach-E crossover and said it would build the F-150 Electric pickup truck in Michigan. The all-electric Ford F150 is likely to arrive in 2022.


Images Courtesy of Ford Motor Company